Over the past few years, you’ve tinkered around in the garage or kitchen, putting together something special. Now, with the right recipe for success in hand, you’re ready to move it from your home into others, allowing people to reap the rewards of your hard work and effort. Before this item becomes the next household name, though, you’ll have to work on the product design, ensuring it’s attractive, durable and harmless. Those three things may just pull in some more customers and save you some overall grief.
Focus on function and preservation by thinking about what packaging best maintains your product. Is air exposure a potential problem? What sort of seal would work best? Is this something that is easily poured out or do you need a cup? In addition, ease of storage for the customer should also be considered. People usually pass on items that are too bulky. During this stage, walk through a store that carries your competition. As you peruse the aisles, ask what you like and don’t like about those brands. You may even complete a test panel with neighbors and friends. Then, use their feedback to make the container even better.
We are in an age in which entrepreneurs should consider legal complications. You might want a simple bag or bottle for whatever you’re creating; however, you’ll need to explore whether this opens up lawsuits. For example, are you selling something that kids should avoid? If so, investing in tamper-evident caps could be not only practical but necessary. You don’t want someone suing the company because proper precautions were not used. In addition, ask about what warning statements should be printed and if placement matters.
Last but certainly not least, team up with a marketing company that can design an enticing exterior, brand name and slogan. Shoppers view so many bottles and bags. This one has to stand out in some way, and it’s the exterior that should do that. Have several mocks up done. With each one, ask about different colors and fonts that may draw attention to your object, pulling it away from the others. These experts understand the psychology behind advertising. While you may love a certain concept, they’ll have the knowledge to realize whether or not it is practical and lucrative.
Appearance and structure matter. The adult strolling through the store, most likely wants something that is safe, simple and attractive.