In the modern business age, it’s easier than ever to start a company. In the past, entrepreneurs needed brick-and-mortar locations and large sums of money to launch a startup.
Now, however, you can start a business online with minimal overhead. All you need is a great idea and a small amount of cash. Even if you sell products, you can use third-party dropshippers to manufacture and ship them to customers.
Of course, no matter what type of business you start or how you run it, your success is not guaranteed. We recommend working with an ecommerce marketing company to help you expand your brand awareness and sell your products.
But what type of marketing campaigns should you invest in? Keep reading to find out.
Website Design and Search Engine Optimization
Online companies must place an emphasis on creating a user-friendly website. It needs to be visually appealing and easy to navigate. It must also load quickly and provide consumers with something of value (like high-quality content).
Furthermore, 85% of Americans use smartphones, so your website needs to be mobile-friendly. Otherwise, it won’t load properly or quickly for these users.
Use search engine optimization to drive traffic to your website through websites like Google. Boost your SEO by working with an ecommerce marketing company that can help you:
- Identify trending and effective keywords
- Create content
- Acquire backlinks
- Write meta titles and meta descriptions
- And more
A strong online presence is fundamental to your company’s success and SEO will get you there.
Organic search engine rankings can take time to establish, especially for brand new businesses. For this reason, it’s a good idea to invest in pay-per-click advertising.
Through PPC advertising, you pay Google to bring your site up at the top of certain search results. For each link click your paid promotion receives, you pay Google a small amount.
These marketing campaigns can be tailored to your specific products or services. You can also set a maximum ad limit so you don’t go over budget.
Product Descriptions and Video Productions
There is one downfall that most online business owners don’t think about. Consumers can’t see your products in real life to get a feel for them.
As such, your product descriptions need to be both informative and compelling. They need to instill a sense of value in the products.
We also recommend using high-quality images and videos that will entice consumers. Follow this link to get help promoting your products from a professional e-commerce marketing company.
Social Media Marketing
Finally, your marketing campaigns must include a social media marketing angle. The vast majority of Americans use social media every day, making these platforms ideal for increasing brand awareness.
Use a combination of organic posts, paid social media ads, and influencer marketing to achieve maximum exposure. We recommend starting on Facebook, Instagram, YouTube, and LinkedIn.
Should You Hire an Ecommerce Marketing Company?
Are You thinking about working with an ecommerce marketing company to help you build up your business? We think it is a great idea. They can work with you to perfect the marketing campaigns listed above.
And if you’re looking for more small business tips or marketing advice, look no further. Our blog is full of content created to help entrepreneurs like you.