According to the Poll of the Associated Chambers of Commerce and Industry of India (Assocham), Just 10 Percent, MBAs in India are employable despite the massive Need of MBAs.
The primary reason for this kind of circumstance is that the difference between industry-relevant skills and schooling. At these MBA, students are good at knowledge but don’t have expertise and experience to apply these concepts.
Much the same is occurring with Management and Marketing students in India, just visit any B-school in Delhi/NCR area. Everyone can realize their theoretical understanding is average or right, and they understand the logos of their taglines and companies. There are skills to develop strategies, generate sales and leads, and understand the technology to boost productivity and optimize advertising.
Nowadays, companies that are searching for marketing students aren’t interested in their summer internships, scores, and arguments and painting contests that they want industry-relevant skills. They need employees that can help them develop their business, increase their prospects, profits and sales.
And with growing Internet population in India Increased virtualization of advertising, the landscape of advertising has changed, maturing of the online market, an increase of spending in Digital Marketing and making more than double from it, and the explosion in e-commerce increase in India.
The advancement and situation in the Indian market, just make Digital Marketing a lucrative career, particularly for MBAs and advertising students.
According to the Economics Times, Digital Marketing profession is among the top 5 jobs to Consider in 2014. This is due to the demand from the industry for digital marketers, but there’s a lack of professionals and talent.
I would like to elucidate the scope of digital marketing in accordance with the latest trends following are the 7 reasons for marketing students in India to do digital marketing course. Let’s see it.
#1. Learning Digital Marketing is Cheap and Higher Returning
Discovering and pursuing the Digital Marketing Course is tremendously affordable than a regular two-year MBA class or some other Digital Marketing course. Moreover, returns on learning Digital Marketing are high as you have pay packages and job prospects.
#2. You Can Start Your Own Business or Earn Independently
Among the vital benefits of a career in Digital Marketing is that you could start your own business or simply work independently. you’ll discover numbers of individuals providing online services from small to large businesses throughout the world. By search using keywords such as ” employ a digital marketing professional” or “freelance digital marketer”.
#3. Digital Marketing is the Future of the advertising
According to the Forrester, Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become only ‘Marketing’.
Before you doubt this statement, allow me to tell you, we’re cornered by digital technologies such as smartphones, tablet computers, smart TVs, smart cars and now even stylish houses. Lately, our digital consumption has gone up research approves it found US consumes Digital Media compared to TV.
Within this juncture, businesses, authorities, organizations, non-profit communities and organizations are spending huge to target, attract and engage their audience. This may be the motive to learn Digital Marketing since it’s definitely ‘the future’s Marketing’.
#4. Industry Demands for Digital Marketing Skills
as stated before, Digital Marketing profession is listed in the top five professions to search out in 2014. That suggests that business is realizing the value of Digital Marketing in India and hiring marketers that have skills and knowledge.
In India, we’ve got Travel sector, B2C companies and Real Estate, B2B companies, Hospitality, Retail, Consultancy, Manufacturing, Export-Import and several other businesses, who are eagerly searching for specialist Digital Marketers to employ.
However, the industry is facing a talent crunch, since there’s more demand than supply. Just visit Naukri.com, Monster.com, timesjob.com etc. and search for ‘Digital Marketing Job’, and you’ll be amazed by the demand.
#5. Digital Marketing Makes You Better Ranking and Pay
Its widely known, Digital Marketing helps you to directly contact the customers, liaison, socialize, communicate and generate leads and sales in real-time. By studying Digital Marketing, you ultimately learn about how to earn money.
Today, the company highly needs marketers that could generate leads and sales, so by acquiring relevant skills in Digital Marketing; you would be better positioned for higher packages and position.
Even, if your centre job isn’t Digital Marketing, despite that organization would be prepared to invest in people who have knowledge and skills in Digital Marketing tactics, technologies and techniques.
#6. Marketing Strategy Incomplete without Digital Strategy
During your marketing strategy development missions, during your MBA/ Digital Marketing course, you wouldn’t have missed incorporating the function of digital/internet/online marketing.
Additionally, just ask any marketer now, they’ll tell how essential digital approach is to their marketing strategy. This is because lag behind for their opponents or no company/organization would like to miss another revenue generation medium.
Therefore, the significance of Digital Marketing into your marketing career increases exponentially.
#7. Digital Marketing Opens Up Wide Assortment of Job Prospects
If you believe Digital Marketing is simply Digital Marketing, allow me to tell you it isn’t, there’s more to it. There are many places in it, such as SEO, SMM, Content Writing, Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc…
It is possible to learn fundamentals of all and create a specialty in one of these to help you get better prospects. While following the Digital Marketing Course, you have many alternatives to pick from that may get you a variety of tasks.