Social media has gained mass popularity over the last few years. These days, people are depending on social media for various purposes. Most of us spend at least two to three hours a day on a regular basis on social media platforms like Instagram, Facebook, Tiktok etc. You can also use social media platforms for charitable purposes. You can take the help of social media platforms like Instagram and TikTok to spread your brand message and gather more followers towards your non-profit organization. This will not only help you to get a lot of donations but you will also get support from people across various corners of the world. You can take inspirations from organizations like WE Charity regarding how to use Instagram and TikTok to promote proper growth of your charity. You can also have a look at our YouTube video to see the kind of work that we do for the people.
So, let us see how you can take the help of Instagram and Tik Tok to spread the message about your charity and also gain support from people.
Why are social media platforms like TikTok and Instagram important for growing your charity?
Target the younger generation: If your main aim is to target the younger generations, then Instagram and Tik Tok are the best platforms for you. Using Instagram and TikTok, you can engage young people in your charity-related activities. You can get active support from youngsters from all across the world. You will also be able to involve them in your day-to-day activities. With their help, you can collect a lot of donations. They may also help you in organizing charitable events from time to time.
Collect funds: Social media platforms can also be used to collect donations for your charity. You can highlight the kind of activities you do to support the people. This will make people aware of what you are doing to help those in need and they may get interested to lend their support to you. This will allow you to gather a lot of money. In this way TikTok and Instagram can help you out in fulfilling your mission. It can be an easy and effective way to collect donations. Online fundraising will also help you to save a lot of time that you would have otherwise spent in managing physical donation forms.
How to use Instagram and TikTok effectiveness to achieve your goals?
Create a business profile: If you are using Instagram for spreading awareness about your charity, then it is always better to opt for a business profile instead of going for a personal one. Using a business profile, you can add the word “non-profit” to your bio. You will have access to various analytics tools. You can also add your email and phone number so that people can easily get in touch with you. You will also be able to make a donate button and add it to your Instagram stories.
Connect your TikTok and Instagram profile with Facebook: Once you have created your profile on Instagram or Twitter, you should link it to your Facebook profile pages. This will help you to reach a broader audience. You can regularly share your Tik Tok videos and Instagram posts on Facebook. This will help you to make your charity popular in no time. Many charities also add the links to their Instagram and TikTok profiles on their charity site.
Tag your followers: You are about to run a fundraising event. Do you wish to thank your sponsors? Or are you looking for a volunteer for the week? Well then, tag people in your TikTok videos and Instagram posts. This will ensure that your followers see your post. This will also allow you to build a lot of connections. The more engagement you get, the more likely your posts are going to get popular.
Schedule your posts: You must also make it a point to post videos and pictures at regular intervals. Only then will you be able to retain your followers. You should also make it a point to post at least once or twice a day on both Instagram and Tiktok. You can also include attractive videos of your charity events on these platforms. This will help you to acquire a lot of followers.
So, this is how you can use Instagram and TikTok for growing your charity. You can also click here for more details regarding how to launch your own charity website.