The cement is an important commodity in the construction industry. Due to increasing urbanization all over the world, the need for this commodity is increasing rapidly. The demand for cement is increasing rapidly, as India is the 11th largest developing nation in the world. The consumption of cement is also increasing in recent years in India. The government also undertaking many development projects. The metro rail projects in major cosmopolitan cities in India are the major reason for the demand. There is an urgent need for new cement plant establishments all over India.
Increasing market scope through Globalization
The globalization enables the industries to research on new market opportunities. Globalization will include innovative methods in the manufacturing of cement. The quality of the cement is increased to world-class standards by the advent of globalization. In India globalization of these cements industries started in the early 1990s. At that time it was only a business contract between the Indian industry and the International industry to support the manufacturing. Globalization advanced to another level after some years. In this time the industries will market each other product to some extent. Now the Indian cement company is merged with international companies under one corporate head. For effective market research and branding of the cement.
Effects of Process Automation in Marketing Trends
The process automation in the cement industry will reduce the time of manufacturing. Process automation also reduces employee costs by reducing the number of employees. The automation process will increase the quality by an accurate manufacturing process. The process automation which enhances the logistics handling which enables to maintain the good relationship with partners. Process automation will improve the customer service process. The Indian cement plant establishes automation in recent years. Process automation reduces the cement demand to a great extent.
Enhancing Market Strategy with Technology
.The online presence of the organization will increase the business contacts. The technology reduces the dependence of partners for marketing. The organization should make the reachable in all online resources and social media platforms. The Indian cement company is now becoming very active in online resources. Many of the government project tenders are releasing through online in India these days. The order flow of the organization is increased to a higher percentage. Recently most of the cement industries are sourcing the order from online resources. The customer feedback from review sites and social media application are very rapid to increase the quality of the cement.
Improving the business through Research
The research in the cement industry is inevitable. The innovative product research will introduce the new product in the market. The research in the Indian cement plant with internationally accredited scientists. The new components are discovered to be mixed with the cement. This new chemical component will increase the quality.
The cement industry plays an important role in infrastructure development. The market analysis should be done by experts. The systematic market analysis will give accurate results. Based on the market research the process flow of the organization should be enhanced.