Before the era of digital texturing, people would have to sort through a long list of visual content to extract the specific content they were looking for. The choices range from simple sorting by colour to more advanced techniques.
Labelling with digital textured materials has been widely used to highlight certain aspects of the content, such as language, culture, and goals. Recent research has shown its effectiveness. The method enables users to focus on the relevant content and not scan through a long list.
The use of textured stickers can help create a memory for customers. They can be used to enable users to build up a mental image of the product. The customers can easily search for items in the list or use a textured thing to provide context to the other items.
Why does a product need a textured sticker?
Every product must be designed to be memorable. It has to be eye-catching and unique because it has been produced to be sold. Packaging takes up the entire responsibility to communicate with the customers about the product and makes the product stand out.
Textured designs are created using digital textured labelling to make them real. Digital textured labelling is a printing technique that allows designers to create a high depth and personality to the labels. It drives customers to see and feel the title showing a particular uniqueness.
How does a textured label make the product unique?
Uniqueness is the USP (unique selling point) of textured labels. Stickers add interest and texture to products. They’re also a great way to help products stand out from each other. This is particularly useful for similar products in some ways but needs to be distinguished in others.
For example, a product that is both a phone and a camera might want stickers that help the camera stand out (perhaps with a camera lens), while the phone might want stickers that allow the phone to stand out (perhaps with a picture of a phone).
Textured stickershelp products stand out on supermarket shelves and in the home. They add a 3D touch with depth and dimension that allows shoppers to feel more premium. The effect is more pronounced on some products than others. It’s not just about size and shape, either. They are made from rubber or foam and come in various shapes, sizes, and colours.
Benefits of textured labels
Support the brand’s identity
Brand perception is everything in today’s consumer world. Thanks to digital textured labelling, designers and marketers now have more options for communicating your brand’s individuality. It’s no longer just about how your things seem; increasingly, it’s about how they feel.
Boosts product quality
Consumers today purchase a product not just for their needs but also for their social status. The quality of the product is sometimes derived from the supreme packaging. Experiments over textured packaging tell that people believe quality products come with quality packaging.
Improves brand image
It is paradoxical how today’s consumers are speedy in making assumptions, but at the same time, they also give attention to detail. The quality of noting small details can boost brand exposure and engagement. Textured labels are used as the inducers to exploit this quality of the consumers.
Therefore, to stand out and shine among millions of products, using textured labels is the wisest decision.