Artificial intelligence has made a significant impact on the digital transformation industry. It has helped companies enhance efficiency, reduce cost and automate processes. When it comes to improving user experience, UX designers and AI have a similar role to play. They aim to enhance the user experience by collecting data, analyzing users’ interactions and predicting human behaviour. The advancements in AI and Machine Learning have empowered user experience design firms to take user experience to a new level.
Read this blog to know more about how artificial intelligence makes UX design processes more efficient and helps redefine product usage experience.
- Thinner User Interfaces
UX designers aim to create thinner user interfaces to provide the best user experience. A thinner interface means a user faces a few hindrances to find his product or achieve his goal when browsing a site. AI companies develop chatbots, chat programs and predictive searches that helps designers get valuable insights into users’ queries, anticipate users’ behaviours and design products accordingly that saves time and provide an excellent user experience.
- Modular Design for Enhanced User Experience
UX designers use various elements, patterns and modules based on the data gained from surveys and other methods to provide a well-defined and consistent user experience. They can use highly efficient and insightful Design Systems made by UX designers of Salesforce, Airbnb, GE, Google and others to take cues from them. Incorporating artificial intelligence into these systems facilitates UX developers to know better how each user interacts with the UI elements. With this knowledge, they can optimize their design modules for delivering a superb user experience.
Although AI can’t replace human UI/UX designers at the present, it helps automate many repetitive, mundane tasks, such as image resizing, cropping images, and colour corrections. AI tools can streamline the user testing process and help designers save time and energy. They can focus on critical tasks that require innovation and creativity.
- Visual Effects
The rapid advancements in AI technology have led to the development of many applications like Autodraw, Prisma and Artisto that empowers designers to use AI technology for human-face recognition. Proficient UX designers of leading user experience design firms use these tools to enhance the visual effects produced from human faces or interactive user interfaces.
- Customized User Experience
AI has significantly impacted the UX design of products and services that customers get online. UX designers can easily get to know what each user specifically want through the powerful algorithms that analyze users’ data, summarize trends in human behaviour and anticipation and can target users across various channels. UX designers can take cues from the powerful data and carve new strategies to provide a personalized user experience that takes the efficiency and product or services’ usability to a new level.
Thus, innovative and powerful AI tools empower UX designers in various ways ranging from voluminous data analysis to providing complete wireframes and multivariate testing to select the best performing solution. Developers and designers use AI tools for quicker data analysis that help them create the most user-friendly UI design and develop products that provide maximum value to users.