Businesses have begun shifting some of their marketing plans from traditional to digital, as people started to pay more attention and spend more time on digital platforms. One of the most implemented digital marketing strategies of companies is search engine optimization. It is the process of optimizing a website to increase the viewability and visibility of their page when a user enters a keyword of a certain product or service in a search engine.
Search engine optimizing is not just done by one person; rather, there should be a team composed of people with specialized skills to implement your SEO plan. However, before determining your organization, there are a lot of things to accomplish first. And, setting your marketing budget is the first task you must complete.
The most important factor in shaping your budget is your website’s current position compared to your competitors. Other factors include your staff’s payment, the marketing efforts you want to implement, and the marketing tools you want to use. In deciding the total amount of your budget, you must set an amount that you can afford to be used for at least 4 to 12 months. You also need to specify the amounts you want to allocate to your advertising efforts, such as SEO, social media, email marketing, and paid searches. You must know how much to advertise on Facebook Philippines to cut its portion from the budget.
There is nothing to worry about when deciding how to cut your budget into portions for your marketing efforts. Different companies specialize in social media marketing. So, hiring a Facebook advertising agency can help you determine the cost of advertising on Facebook Philippines.
After setting your overall marketing budget, you must establish the goals you want to achieve in your SEO plans, such as getting raw traffic on your page, increasing e-commerce sales, and gaining better brand recognition and awareness.
Creating your organizational structure and filling in the roles needed are the last steps in building your SEO team. They will help you implement your SEO plans and marketing goals, and achieve the SEO rewards. This infographic by TopSEOs can give you an idea or two on how to build a successful SEO team.