In this article I am going to break down how to create a marketing strategy for a new E-Commerce website.
Focus On Niche or Segment
So step one, I want you to focus on a niche or a segment. You don’t want to create a E-Commerce store that sells everything like Amazon. You are going to get crushed. Be a expert. It’s too hard to be a big E-Commerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, so you don’t really have any advantage over them, plus they are going to offer faster shipping than you. So when you pick a niche, you can be a expert on that niche and have the best product within that category. People will get to know you for that, even if your product’s a bit more expensive than the competitors, you can still do well and win. And when you are in a niche, it’s easier to do ads to your E-Commerce site and generate sales versus having a big broad E-Commerce site.
Create Unique Selling Proposition
Step two, creating a killer, unique selling proposition. Why should people buy from you? For example, one of my friends sells insoles, like those dr. scholls insoles, but she sells custom ones just for high heels, and her brand isn’t dr. scholls, but she makes over six figures a month a month in profit just through Facebook ads going to her E-Commerce store. Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they are all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7. So that was her pitch, while someone like a dr. scholls, they are always like, “Hey, we make it comfortable to walk for anyone.” Well, what’s anyone? It works well for maybe my Nike shoes, but it doesn’t work well for my dress shoes. So when we have a killer, unique selling proposition, you are more likely to get sales. So specialize and have your unique selling proposition to be all about that speciality.
Step three, create a fantastic user experience. To create a good user experience you first find a company that does website design in Maryland. Once you find a digital marketing company in Maryland then you need to choose a platform. I love Shopify. If you are going to be in the E-Commerce world, use Shopify. Their user checkout flow, their designs, their sites, their templates are amazing. Another good example of an amazing E-Commerce experience is Dollar Shave Club. Just think about ordering from the Dollar Shave Club and unboxing your first order. Now, same with Shopify, even though Shopify is amazing, when you ship a product to someone you want to make sure it isn’t an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales as well.
Pick One Traffic Source
Step four, pick one traffic source. Look, you want to do SEO, great, it’s a long term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook, Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in. For example, if you are in E-Commerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.
Use Hello Bar To Collect Email Addresses
Step number five, maximizing your value per visitors. Do you have up sells, do you have down sells? All that will help you generate more money so the ads are more profitable, or even your SEO’s more profitable. You can also use Hello Bar to collect email addresses when people are about to leave your E-Commerce store, so that way you can market to them afterwards and email them and convince them, hey, here’s why you need to buy from us, or here’s $15 off, or here’s why we are special and you can tell your story or your unique selling proposition. It will all help, that’s why you should collect emails.
There are many more other ways of create a marketing strategy for E-Commerce business. You can check them from online. I hope this article will help you with growing your E-Commerce business with digital marketing.