From using the right plumbing supply company to finding the right customers, making your business known (and well respected) amid the community is vital to growth and prosperity. As a plumbing professional, you deal with two types of clients: emergency customers and those seeking new installs or maintenance. Marketing to both is vital, and here are tips for success.
Develop an Effective Plumbing Website
More than 85 percent of residential and commercial customers look online for companies and reviews before contacting anyone about service. This is why a strong online presence is your best—and most affordable—marketing tool for converting browsers into actual customers. Be sure your site:
- Is easy to navigate.
- Provides an extensive list of services and your unique selling points.
- Lists ways to request work and locations serviced.
- Indicates how to contact you in both emergencies and non-emergencies.
- Offers testimonials, awards and accreditations.
Take Advantage of Social Media and Internet Freebies
With a solid website in place, claim your free Google listing and create a Facebook page to begin taking advantage of social media outlets. This won’t cost a thing, and you can communicate directly with clients almost instantly (like live chat) with certain outlets and via Skype and other apps.
Plumbing Marketing Strategies to Address the Researching Market
Marketing beyond emergencies to more research-based customers looking for a long-term relationship with a plumber is also vital. Get their attention online with the inclusion of a content blog for sharing interesting and actionable content along with videos and instructables. This keeps your company on the minds of those seeking plumbing help.
Market Through Superior Customer Service
Going the extra mile with customers is the most effective marketing technique for long-term company growth, more personal referrals and gaining repeat busy—at no financial cost whatsoever. Simply being on time, following up with clients, and thanking them and offering ‘next call’ incentives has a huge marketing impact.
A final note, while not direct marketing, a local plumbing supply company you patronize might agree to refer your enterprise to their customers who inquire about services.