In running a website, you have to emphasize web design. It doesn’t only cover the aesthetic appeal of the website. It also ensures that the visitors will have a good experience when they enter the page. With a quality website, your conversion rate might increase. If you’re not satisfied with your current website, you might benefit from an SEO web design company‘s services. These are the signs that your site requires an overhaul and a web design company can help.
There are tons of content errors
You might think that people will ignore spelling and grammar issues. The truth is that they matter to some readers. It’s not only about the mistakes that you ignored. It’s also about your lack of attention to details. These mistakes will have been easily avoided if you try to proofread the content before publication. Ignoring these simple mistakes is a sign that you could also ignore some other issues related to the products and services you sell. People might relate the carelessness to the quality of your company. If it happens, you will turn off tons of potential customers. The best way to deal with it is by asking several members of your team to check the content before publication.
The website has plenty of unnecessary content
In your effort to make your website interesting, it ended up with tons of irrelevant content. It’s time that you determine which of them should go. Some animations might be unnecessary, and the background audio is something you can do away with. Besides, the presence of these files might slow the website. Instead of loading immediately, visitors have to wait for a while. A flashy website might be aesthetically appealing, but the content takes away the attention from what you’re selling. Keep your website professional and in line with your brand. It doesn’t mean that you have to remove images and videos entirely. You can still keep some of them and select the most valuable content.
The content is too technical
Anything that you publish on the website should be relatable to the visitors. The reason why they decided to check out your page is that they want to know more. Using ambiguous terms and jargon, this will only confuse your target customers. They wanted to explore your website for clarity on their needs. If you offer something that doesn’t achieve the goal, they might close the website and look for other pages.
The website doesn’t work
What could be worse than a website that doesn’t work at all? When visitors try to open the link, the website needs to be responsive. A delay of a few seconds will frustrate some people. They will decide to leave the page and look for other options. You can only imagine what they would do if they found out that the website is not working. Some people might even assume that your business is no longer existent. You lost the opportunity to sell to these potential customers. Regularly visit your website and see if everything is working correctly. As soon as you notice some issues, you have to do something about them right away.
Incorrect or misleading information
In an age of fake news and disinformation, it’s easy for people to be skeptical about what they read. Everyone is more cautious with anything found online, and verify whatever information is published before believing in it. Sites that promote fake news and propaganda are a big no to many people. They might block those pages, and never visit them again. Make sure that your website doesn’t fall under that category. If you publish incorrect or misleading information, people will see you as an illegitimate business. They won’t come back again to know more details. It doesn’t matter if you didn’t intend to misinform them. Your failure to double-check the details could cost you a lot of potential customers. Apart from incorrect sources, you should also see if they are relevant and up-to-date. Publishing correct but outdated information will still discourage people from navigating your website.
Using tabs and categories to separate information on your website is useful. It makes the site easier to navigate. The problem is when the structure is too messy and disorganized. Looking for specific detail might take a lot of time, and people hate it. They wanted to get what they’re looking for a soon as they enter the website. If the pages are all over the place, you have to restructure the website right away.
No mobile version
A few years ago, most people searched for information using their computers. However, last year, this fact has changed. More people are now busier using their mobile devices for research purposes. It includes their efforts to look for a specific product or service that they want to avail of. If your website isn’t responsive to a mobile device, it’s a terrible issue. Imagine losing more than half of the potential customers to other companies with websites suitable for mobile devices. Modify the site right away so that it won’t have any problem when opened in a smartphone.
As soon as you noticed the signs, you have to take action. You don’t want to lose more potential customers because they didn’t enjoy looking at your website. A terrible page could also impact your standing in search engines.
Google doesn’t appreciate websites that don’t load quickly or are failed with incorrect information. Your page will be pushed further away from the search engine’s first pages when a keyword is typed. You need web design experts who will overhaul your website and improve its appearance and functionality. Even if you have to pay a lot to avail of the service, it would be worth it. These web design companies know what to do to transform your page. They can also help increase your chances of standing out in search engines. It’s a service you can’t afford to ignore.