From retail to restaurants, the internet and mobile phones have changed the face of numerous businesses. It’s hard to find a company that doesn’t have a digital presence. The betting business is in the same boat. In 2012, mobile gaming increased by 75%, and it was expected that it would expand by another 84 percent between 2013 and 2015, with mobile betting more than tripling in 2014.
With 164 million people utilizing mobile devices to visit mobile betting app, place a bet, or buy a lottery ticket, the amount of bets placed on mobile devices is believed to have surpassed $100 billion. The mobile betting business is expected to account for 40% of the overall online betting market by 2018. This expansion has demonstrated the importance of mobile apps for the betting industry, but how can bookmakers ensure that their stores remain relevant when so many clients can wager from the comfort of their own homes?
The betting shop and technology
Traditional high-street betting shops have the issue of continuing to attract clients in the face of competition from smartphone apps that users can use at home or on the go. Touch screen betting kiosks are gradually incorporating apps and technology into betting shops, allowing online players to socialize while taking advantage of technology’s convenience.
There are various advantages to betting at a bookmaker that you can’t get from betting at home. Betting online is confined to card use only, which can lead to concerns about overspending or identity theft. In-store, cash is available, allowing customers to control their expenditure while knowing that their activities aren’t being tracked. There’s also the social side of betting, which can’t be replaced by online chat rooms on betting sites. From the bookies to the clients, the bookmakers’ sense of community generates an ambience that cannot be replicated at home on a mobile phone screen.
What can be done to accommodate the growing demand for mobile betting
It is clear that technology has influenced betting by making betting platforms more convenient for mobile users, allowing them to place a bet at any time. Customers’ expectations validate the need for betting shops to incorporate mobile betting into their stores as soon as possible.
Betting is the act of playing a game for money with the intention of winning. This is a game in which you place a bet on a game in the hopes of winning twice as much as you bet. Betting is still popular because of the euphoric feelings or adrenaline rush that comes with taking a chance – and this appeal hasn’t changed since it was first introduced. Betting have remained a popular leisure and interest despite the industry’s changes as a result of technology breakthroughs. This makes more sense to UK based players as well as players from other countries.