What is a good website speed testing tool?

 What is a good website speed testing tool?

While there are many website speed tests available, Spark Factory offers a free option that delivers incredible results.  You can also run a Google Lighthouse report by clicking inspect and scrolling over to Lighthouse.

A website load time is one of the most important metrics for webmasters, site owners, and Google. It’s a good idea to check your website every month to make sure it isn’t overloaded with slow-moving content. The speed of a website can be defined as the total amount of time it takes for your page to load. It includes all aspects of the code used in developing a website, browser behavior, server response time, etc. A fast website means that more people will likely stick around and browse your services or products than on an average website because: * Google ranks faster websites higher than slow ones (it’s called site speed )  * Visitors don’t like waiting, especially if they came to your website with the intention of buying a product they just saw an ad for.

They will likely go back to Google and search for a website that loads faster, or just not buy the product at all. People just like things that are fast. They even pay more money for faster delivery on Amazon.

  • Website Speed: The Basics All website’s basic fundamental code when it comes to website speed is HTML, CSS & JavaScript. This means they use coding languages that run through the browser (e.g Chrome, Safari). There are many steps involved in loading a website, but you can simplify them by saying it this way; You type websiteaddress.com into your browser bar –> Browser requests website from server –> Server sends information of your page back to the browser –> Browser analyzes what needs to be sent & then displays information accordingly (there are other steps as well).

How website speed affects your business? A website that loads slowly will frustrate visitors, which can negatively impact their view of the company and its products. According to a new survey by Google, 89% of respondents left a website because they found it slow. Moreover, 40 % claim they would stop visiting if pages took more than three seconds to load. Website Speed is also an important factor in search engine ranking. Google’s recent update on core web vitals launched in June 2021 highlights PageSpeed ​​ as one of the criteria for achieving high rankings. It follows along with Google’s philosophy that the website should be user-friendly and mobile-friendly.  In fact, with this recent update google with rank faster websites over slower ones, which can make or break a business that is reliant on being the top search results for any given key word.

Google has also shared website speed insights through their Google page speed insights website. They have stated that: “Speed matters to users. After all, they expect the web to be fast.”  They also state that websites with an optimized website load time will rank higher in Google than websites with slower loading times. This means quick website page loads and loads of content, carefully written as well as updated regularly for search engine optimization (SEO) purposes are critical to website success. How important is website speed? According to research, over 40% of consumers claim they would stop visiting a website if it took more than three seconds to load and 65% say website slowness negatively impacts their opinion of a brand. Moreover, if a user clicked on an ad or promotion and the site doesn’t load instantly, more than 90% of users leave the page before it even loads.   website loading speed is an important website metric.

Ok, but how does website speed affect your website’s Google search engine results? Bing and Yahoo! Search Engine Optimization (SEO) actually review website load time as a significant ranking factor for the website search results page. Now note that although website slow speeds can significantly affect your website rankings, website speed alone will not tell you that much about your search engine optimization efforts. For example, it is not uncommon to see sites with lightning-fast load times still perform poorly in the SERPs because they lack quality content or simply have little to no link popularity on other sites – two key factors of SEO success according to the Google core web vitals. Meta tagging and keyword density also account for another 30%.  Because of this, website speed is vital.

Gill Daniel

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