You know your prospects are looking for you online. So, you take your business into the internet world, hoping to win some excellent interaction opportunities.
However, not every business that goes online gets to interact with its online customers. Only those websites win exposure that manages to rank among the top search results.
Therefore, investing in search engine optimization(or “SEO”) is critical. Why? Because it canhelp you get closer to the goals you set when taking your business online.
Professional consulting in internet marketing and SEO services can help your website appear higher in the search results. Once your website ranks higher, you have a better chance of interacting with your prospects and winning them over.
But, Google, the most popular search engine, has a strict policy for ranking websites. The search engine mostly ranks only those websites it knows to be reliable. And for this, Google relies on several indicators or ranking factors. Among these factors are backlinks.
Backlinks are your website’s links that are placed on other websites. These links give your website a share from the linking website’s authority. This is why getting backlinks from high authority websites is said to improve your own website’s reputation in the search engine space.
Therefore, getting a good number of high authority backlinks is the ultimate necessity when trying to impress Google into ranking your website higher.
Building such backlinks, though, takes a lot of time. As a result, many business owners often fall for link-building bots that promise to get hundreds of backlinks within minutes.
And thismay have been a good opportunity back when Google prioritized quantity over the quality of backlinks. However, with today’s algorithms, opting for link-building bots over organic link-building processes could be a recipe for disaster.
Landau Consulting, a NJ SEO consulting company, explains that and more in this infographic. Check it out to see why bot-created links could be destructive to your online business goals.