Many people worry if paid advertisements work on social media work. You bet they do. It should be on the top of your list if you’re looking to reach a new, highly targeted audience faster. We know it might sound scary to jump from organic advertisements to putting real chips on the table. But before we get started, let me walk you through the platforms best suited for you.
How to choose a platform for yourself
While choosing a social media platform, gauge which platform your target audience is using the most. Along with that, select that platform that garners engagement reaching from your audience. For example, YouTube has the most number of users. You’ll find all groups of people on YouTube. Whereas, Pinterest and Instagram have several female users. If you’re looking for young people, you’re more likely to find them on Snapchat or Instagram.
In short, before finalizing the platform, you should be clear with the three following questions:
- Where is the audience I am looking for?
- What are my advertising goals?
- How much am I willing to invest?
Now I’ll enumerate why you should incorporate social media ads to boost your business.
Advertisements are beating organic search
The competition across all the industries is fiercer than ever. There are almost 65M active business pages on Facebook alone. Do you think, outperforming such cut-throat competition is possible with organic search?
Advertisements boost your reach, especially across borders. Content Marketers love the idea of their content, reaching the right people.
Strengths of PPC
- Clicks on your ads are easy to track
- You only pay for the traffic directed to your site
- You can always make changes to the campaign by analyzing the performance of your ad
- It provides constant and immediate website traffic
- Increases brand awareness
- Businesses make an average of $2 income for every $1 spent on Google Ads
Here are some statistics that’ll convince you to choose social media ads for business
- 43% of new customers make their first purchase after watching an ad on YouTube
- 75% of users click on the website after seeing an ad
- PPC visitors are 50% more likely to buy a product than organic visitors
Nevertheless, there are two points you need to keep in mind about PPC marketing:
- It costs money to start and get running
- If you are not thorough with your strategy, there are high chances that you will lose your money
Abundant options to choose from
There are a lot of social media platforms to choose from. The best way to facilitate your sales is to know your needs and which platform shall come close.
Data showed that a Facebook user uses Facebook 8 times per day on an average. This means that you have eight fair opportunities every day to persuade your customers. Almost every other user said that social media ads influence their shopping, out of which Facebook being the most convincing. Not only driving traffic towards your site, but Facebook is a fantastic tool to increase your conversion rates. 26% of the users who click on an ad are likely to make a purchase.
Instagram’s potential advertising reach comprises of 849.3M. If your target audience is youth, then Instagram should be your go-to option. 73℅ of US teens believe that Instagram is the best way for companies to reach them.
YouTube, after Netflix, is the second most liked choice for people who watch videos online among 18-34 old age group. The main reason for YouTube being the most exploded in popularity is its simplicity. We all know how effective video ads are. 90% of people say that they come across new products and companies through YouTube. But with increasing competition in video marketing, you should remember that the key to a successful ad campaign is creativity.
There are other media as well to pick from. For example, Snapchat, Pinterest, LinkedIn, Reddit, Google+, Yelp, and a lot more.
Increase Conversion Rate
Social Media Ads help take your prospects to the top of the funnel. Here’s how.
- Social validation
Social validation is an excellent way of pulling your target audience towards your product. There is a widespread human psychological behavior. People do what others do. They believe what the majority believes. Social media is filled with social proof these days. It enlists trust, authenticity, and credibility for your brand. If someone commented on something honoring your product, put it across your social media pages. If someone tweets about how they enjoyed your product, share it.50% of customers will look for you after reading a positive response on social media. When you build the right brand image, it not only streamlines lead nurturing but also helps generate more leads.
Gain access to mobile users
According to a pewresearch.org, most of the people are hooked on social media apps on their phones. Why not pick platforms that have lofty hours of mobile access? Benefits of mobile advertising are
- Improved data management
- Enhanced time relevance and reduced targeting errors
- Access to location of the user
So, here are a few takeaways that will help you boost your businesses by leveraging social media ads. Gain more reach using ads and video marketing. Prioritize mobile users for social media advertisements. Address their pain points.
Whatever you do, Keep on evolving and innovating. Ensure that your content reaches the right audience. Spend wisely and make the most of social media ads. Good luck!
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.